Services and Pricing
Strategic services designed to transform professional expertise into recognized authority. Each offering addresses a specific stage of brand development.
Personal Brand Strategy Foundation
Comprehensive strategic positioning that defines your unique authority space. We map the intersection of your expertise, audience need, and competitive landscape to establish your foundation for all future brand building.
- Positioning strategy and audience definition
- Competitive landscape analysis
- Core messaging framework
- Value proposition articulation
- Brand voice and tone guidelines
- Strategic roadmap for implementation
Professional Media Kit Development
Complete professional assets package that communicates authority to media outlets, event organizers, and potential collaborators. These materials become your infrastructure for opportunity capture.
- Professional biography (multiple lengths)
- High-impact positioning statement
- Speaking topics and expertise areas
- Professional photography direction
- Portfolio presentation design
- Media-ready digital press kit
Strategic Social Presence Architecture
Platform strategy and profile optimization across key channels. We build the systematic framework that turns social presence from time sink into authority-building infrastructure.
- Platform selection and prioritization
- Profile optimization across channels
- Content pillar framework
- Posting rhythm and frequency strategy
- Engagement approach guidelines
- Relationship-building systems
- First 90 days content calendar
Content Strategy and Editorial Planning
Systematic approach to content creation that positions you as the go-to authority in your space. We move beyond random posting to strategic thought leadership development.
- Signature content themes identification
- Editorial calendar framework
- Content repurposing system
- Guest contribution strategy
- Publication target list and approach
- Content quality standards
Brand Launch Campaign
Coordinated multi-channel campaign that introduces your brand to your target audience and establishes initial momentum. Strategic launch creates compound effects that continue long after the campaign concludes.
- Launch strategy and timeline
- Announcement content suite
- Strategic partner outreach
- Media pitch development and execution
- Launch event or experience design
- First-wave audience building tactics
- Momentum maintenance plan
How to choose
Most clients begin with Personal Brand Strategy Foundation, which establishes the strategic clarity that makes every other investment more effective. From there, sequencing depends on your immediate needs.
If you need to respond to immediate opportunities, start with Professional Media Kit Development. If you're building for the long term, Strategic Social Presence Architecture creates sustainable systems. Content Strategy becomes critical once you have positioning clarity but need systematic execution.
Brand Launch Campaign works best when you've already established foundational positioning and assets. It's about acceleration, not creation from scratch.
Not sure where to start? Contact us to discuss your situation and goals. We'll recommend the most strategic path forward.
Ready to begin?
Tell us about your expertise and the authority you want to build. We'll map the strategic approach that gets you there.
Get in touch